But one misconception evolved into part of the cultural lexicon. Initially, most news outlets correctly reported that the Jonestown settlers died by ingesting cyanide that was stirred into a vat of Flavor Aid, an inexpensive powdered drink. But some reports mentioned Kool-Aid. As a familiar brand, “Kool-Aid” proved more memorable to the public than “Flavor Aid.” “Don’t drink the Kool-Aid” became a jokey catchphrase for not foolishly following deranged leaders.
