Aaron Newman

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First, creators make things they want with few expectations of how valuable these things might turn out to be. What they will do next is entirely dependent on what they discover from these new things they have created. Second, they are stubbornly attentive and learn with fresh eyes. Finally, they express what they discover, thrillingly, as if nobody has made anything like what they have just made.
Creating Things That Matter: The Art and Science of Innovations That Last
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