Terror, he realized, was best spread not by the acts of warriors, but by the pens of scribes and scholars. In an era before newspapers, the letters of the intelligentsia played a primary role in shaping public opinion, and in the conquest of central Asia, they played their role quite well on Genghis Khan’s behalf. The Mongols operated a virtual propaganda machine that consistently inflated the number of people killed in battle and spread fear wherever its words carried.
