Billy Graham showed an ability to bring together wildly different viewpoints through that very purpose— concentration on the personal experience of a decision for Christ. For the conservative, this vindicated a style of transactional evangelism. For the moderate, it vindicated the personal quest for existential significance and the sanctity of individual conscience. For non-evangelicals and even people of other religions, it represented a nonintrusive, uncoercive, respectful attempt to offer a better life for everyone. Jesus will give you purpose, and Jesus will take you to heaven.
