in the fall of 2017, Sean Parker, the founding president of Facebook, spoke candidly at an event about the attention engineering deployed by his former company: The thought process that went into building these applications, Facebook being the first of them, . . . was all about: “How do we consume as much of your time and conscious attention as possible?” And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever.

