As Harris argues, these companies didn’t invest the massive resources necessary to perfect this auto-tagging feature because it was somehow crucial to their social network’s usefulness. They instead made this investment so they could significantly increase the amount of addictive nuggets of social approval that their apps could deliver to their users. As Sean Parker confirmed in describing the design philosophy behind these features: “It’s a social-validation feedback loop . . . exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in
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