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minor corrections, willpower, tips, and vague resolutions are not sufficient by themselves to tame the ability of new technologies to invade your cognitive landscape—the addictiveness of their design and the strength of the cultural pressures supporting them are too strong for an ad hoc approach to succeed.
The key to thriving in our high-tech world, they’ve learned, is to spend much less time using technology.
“The mass of men lead lives of quiet desperation.”
It’s not about usefulness, it’s about autonomy.
The tycoons of social media have to stop pretending that they’re friendly nerd gods building a better world and admit they’re just tobacco farmers in T-shirts selling an addictive product to children. Because, let’s face it, checking your “likes” is the new smoking.
BJ Fogg’s famed Persuasive Technology Lab—which explores how to use technology to change how people think and act.
Drunk Tank Pink, cataloged
in many cases these addictive properties of new technologies are not accidents, but instead carefully engineered design features.
