A life cover is a crucial piece of your money box that allows your family to maintain their lifestyles and future goals. You have been misled about this product for decades. You are doing OK if … you have a pure term insurance plan; you bought this online to remove agent commission cost; you don’t have a single ULIP or ‘traditional’ plan in your money box; you have a sum assured that is eight to ten times your annual take-home income or fifteen to twenty times your annual expenditure.
