Peter Sealey sent me a check for $10 million for the ads. Not bad, but I returned the check with a Post-it Note attached: “Pete. Let’s discuss this.” We did, and then I called Don and Robert. I was friendly but unrelenting, and Pete finally sent me a new check for $31 million. They thought it was too much. I still think it was too little. I should have insisted on a royalty for the polar bears, which they’ve used ever since.
