Since distributors and studios were backing out regularly, and the Bollywood club was trying to sabotage the film, I realized that the only thing which comes between the film and its audience is an old, corrupt system of distribution. What if I completely avoid it and reach my audience directly? Of course, the digital route is there but that opens up only if the film gets a technical release in theatres. What if I completely avoid the traditional route of distribution? It wasn’t the time to think out of the box; it was time to demolish the box. Completely. I quickly made a marketing plan with
...more
