One of the reasons for this is that true innovation is risky, difficult, and often unrewarding. Many of the most important innovations in history left their inventors broke and destitute.5 If someone is going to start a company and take a risk, going the diversion route is a safer bet. As a result, we’ve built a culture in which most technological “innovation” is merely figuring out how to scale diversions in new, more efficient (and more intrusive) ways.
