The other way to change your values is to begin writing the narratives of your future self, to envision what life would be like if you had certain values or possessed a certain identity. By visualizing the future we want for ourselves, we allow our Feeling Brain to try on those values for size, to see what they feel like before we make the final purchase. Eventually, once we’ve done this enough, the Feeling Brain becomes accustomed to the new values and starts to believe them.