Us-versus-them dichotomies give us the enemies we all desperately crave. After all, you need to be able to paint a really simple picture for your followers. There are those who get “it” and those who do not get “it.” Those who get it are going to save the world. Those who do not get it are going to destroy it. End of discussion. Whatever “it” is depends on whatever belief you’re trying to sell—Jesus, Muhammad, libertarianism, gluten-free diets, intermittent fasting, sleeping in hyperbaric chambers and living off Popsicles. Also, it’s not enough to tell your followers that nonbelievers are bad.
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