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being heroic is the ability to conjure hope where there is none. To strike a match to light up the void. To show us a possibility for a better world—not a better world we want to exist, but a better world we didn’t know could exist. To take a situation where everything seems to be absolutely fucked and still somehow make it good.
“I have tried to live my life such that in the hour of my death I would feel joy rather than fear.”
One day, you and everyone you love will die. And beyond a small group of people for an extremely brief period of time, little of what you say or do will ever matter. This is the Uncomfortable Truth of life. And everything you think or do is but an elaborate avoidance of it. We are inconsequential cosmic dust, bumping and milling about on a tiny blue speck. We imagine our own importance. We invent our purpose—we are nothing. Enjoy your fucking coffee.
When people prattle on about needing to find their “life’s purpose,” what they really mean is that it’s no longer clear to them what matters, what is a worthy use of their limited time here on earth6—in short, what to hope for. They are struggling to see what the before/after of their lives should be.
Basically, we are the safest and most prosperous humans in the history of the world, yet we are feeling more hopeless than ever before. The better things get, the more we seem to despair. It’s the paradox of progress. And perhaps it can be summed up in one startling fact: the wealthier and safer the place you live, the more likely you are to commit suicide.
Hope doesn’t care about the problems that have already been solved. Hope cares only about the problems that still need to be solved. Because the better the world gets, the more we have to lose. And the more we have to lose, the less we feel we have to hope for. To build and maintain hope, we need three things: a sense of control, a belief in the value of something, and a community.
The Feeling Brain drives our Consciousness Car because, ultimately, we are moved to action only by emotion.
Anger pushes your body to move. Anxiety pulls it into retreat. Joy lights up the facial muscles, while sadness attempts to shade your existence from view. Emotion inspires action, and action inspires emotion. The two are inseparable.
Self-control is an emotional problem;
Hope for this. Hope for the infinite opportunity and oppression present in every single moment. Hope for the suffering that comes with freedom. For the pain that comes from happiness. For the wisdom that comes from ignorance. For the power that comes from surrender. And then act despite it.
Early in life, we are driven to explore the world around us because our Feeling Brains are collecting information on what pleases and harms us, what feels good and bad, what is worth pursuing further and what is worth avoiding. We’re building up our value hierarchy, figuring out what our first and primary values are, so that we can begin to know what to hope for.13
Nothing is done for its own sake. Everything is a calculated transaction, usually made out of fear of the negative repercussions. Everything is a means to some pleasurable end.
Everything you do, everything you are, everything you care about is a reflection of this choice: your relationships, your health, your results at work, your emotional stability, your integrity, your engagement with your community, the breadth of your life experiences, the depth of your self-confidence and courage, your ability to respect and trust and forgive and appreciate and listen and learn and have compassion. If any of these things is fragile in your life, it is because you have chosen to avoid the pain.
You don’t know what something is worth until you experience the potential to lose it. You don’t know what you’re willing to struggle for, what you’re willing to give up or sacrifice.
Life is one never-ending stream of pain, and to grow is not to find a way to avoid that stream but, rather, to dive into it and successfully navigate its depths.
we seem to have forgotten what the ancients knew: that no matter how much wealth is generated in the world, the quality of our lives is determined by the quality of our character, and the quality of our character is determined by our relationship to our pain.
When we deny ourselves the ability to feel pain for a purpose, we deny ourselves the ability to feel any purpose in our life at all.
if you can tap into people’s insecurities, they will buy just about any damn thing you tell them to. Trucks are marketed to men as ways to assert strength and reliability. Makeup is marketed to women as a way to be more loved and garner more attention. Beer is marketed as a way to have fun and be the center of attention at a party.
Don’t hope for better. Just be better. Be something better. Be more compassionate, more resilient, more humble, more disciplined.

