There are those who get “it” and those who do not get “it.” Those who get it are going to save the world. Those who do not get it are going to destroy it. End of discussion. Whatever “it” is depends on whatever belief you’re trying to sell—Jesus, Muhammad, libertarianism, gluten-free diets, intermittent fasting, sleeping in hyperbaric chambers and living off Popsicles. Also, it’s not enough to tell your followers that nonbelievers are bad. You must demonize them. They are the downfall of everything that is good and holy. They ruin everything. They are fucking evil.

