In order to avoid these psychological kerfuffles, and to maintain a sense of hope, the Thinking Brain develops a tendency to draw maps explaining or justifying where the Feeling Brain has already decided it wants to go. If the Feeling Brain wants ice cream, instead of contradicting it with facts about processed sugar and excess calories, your Thinking Brain decides, “You know what, I worked hard today. I deserve some ice cream,” and your Feeling Brain responds with a sense of ease and satisfaction.