“It’s like an earthquake deep under the sea. In an unseen world, a place where light doesn’t reach, in the realm of the unconscious. In other words, a major transformation is taking place. It reaches the surface, where it sets off a series of reactions and eventually takes form where we can see it with our own eyes. I’m no artist, but I can grasp the basic idea behind that process. Outstanding ideas in the business world, too, emerge through a similar series of stages. The best ideas are thoughts that appear, unbidden, from out of the dark.”
