Google had a 70-20-10 framework. Do you think frameworks like that work? Marc: I don’t really like the numeric version of the answer because it’s kind of what big, dumb companies do. They say, well, we invest R&D as a percentage. But anybody who’s actually worked in R&D knows it’s not really a question of money. It’s not really a question of percentage of spend. It’s who’s doing it.
