It’s like great software architects for companies. When they have scaling issues, they already have their silver bullets in their pocket. They’ve already thought through, “If we went on Oprah today and got 10X the amount of traffic concurrently, what would we do? I’d do this first. I’d throw this CDN at it, then I would do this. And I’d have this hardware over here. Servers take long lag time, so I’d have to have those.” They have all that stuff in the back of their brain.