Marco Lüthy

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As you scale, you realize, “Huh, I really need more of these.” And the danger is getting too process-y instead of outlining the objectives so people understand, “Okay, we’re doing this for this reason.” It’s almost like you want to provide more context versus trying to exert more control.
High Growth Handbook: Scaling Startups From 10 to 10,000 People
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