It is a good idea to establish clearly who is the team member who knows most about the target customer, who owns the customer relationship, and is best positioned to be accountable for ensuring the customer will be satisfied by the results of this project. It might be the team member from Marketing or perhaps the one from Sales. They can be charged with crafting the initial draft language for the project statement’s target customer and customer measures of success. Such a draft will, at least, contain placeholders for likely measures, identifying what areas might need to be covered. There will
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