And we who were undeceived, who seriously examined the dangers of advertising with our students; we who assigned the topic ‘Does the possession of material goods lead to happiness?’, bought a stereo at the Fnac, a Grundig radio-cassette player, and a Bell & Howell Super-8 camera, with a sense of using modernity to intelligent ends. For us and by us, consumption was purified. The ideals of May ’68 were being transformed into objects and entertainment.
