The Skeptics' Guide to the Universe: How To Know What's Really Real in a World Increasingly Full of Fake

by Steven Novella

Confirmation bias is perhaps the most powerful and pervasive cognitive bias (which is why it gets its own chapter), and it’s important to understand it thoroughly. Confirmation bias is the one bias to rule all biases, the mayor of Biastown, captain of the USS Bias, the Sith Lord of the bias side of the Force (okay, you get the idea).

This is not a f***ing self-help book.