Fake News—Fake news outlets simply make up their news stories. They have no genuine journalistic process or mechanisms of quality control. Their stories are made-up fictions in the format of real news, optimized for clickbait. They’re meant only to push emotional buttons in order to motivate clicks. Sometimes those emotional buttons are political. They may call themselves satire as a whitewash, but the articles are not meant to humorously expose some aspect of society or human nature.