However, a 2017 McKinsey report found that 41 percent of businesses reported that the uncertain return on investments was one of the biggest barriers preventing them from adopting AI. Because the scope, ongoing maintenance costs, and maturity level of AI technologies vary widely, it is difficult to produce a generalized methodology to quantify ROI for AI. An alternate measure may be to examine how AI technology unlocks business value. Typical metrics center around tangibles such as increased revenue and decreased costs, as well as intangibles such as culture, brand value, and work-life
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