Calculate ROI and Allocate Budget Impressive ROI on successful projects whets our appetites for AI. Through better search algorithms, Netflix reduced cancelled subscriptions that would have dropped revenue by one billion dollars annually.(70) Peloton, a popular indoor cycling company, cut customer support tickets by 25 percent with intelligent self-service.(71) Harley-Davidson used AI to target potential customers and to adjust their sales copy, increasing sales leads in New York by 2,930 percent.
