However, AI-based content generation, also known as natural language generation (NLG), has been an area of major development in the last few years. We described how IBM Watson was used to create new advertising copy for Toyota in a previous chapter. Machine learning algorithms can now use content from previous marketing campaigns to create emotional profiles for user groups. Based on these profiles, your NLG solution can create similar content that is tailored to specific platforms and to individual user groups, increasing the likelihood that the targeted audience will engage with your ads.
