Prioritize Domain Expertise and Business Value Over Algorithms When working with Fortune 500 companies looking to reinvent their workflows with automation and AI, we often hear this complaint about promising AI startups: “These guys seem really smart, and their product has a lot of bells and whistles. But they don’t understand my business.” In most cases, having and using a fantastic machine learning algorithm is less important than deploying a well-designed user experience (UX) for your products. Thoughtful UX design that delights users will drive up engagement, which in turn increases the
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