More to the point, what if I’m one of the vast numbers of working poor, getting by in the service sector? What should I do? How can I afford that? Asked this very question directly, Alice advises blithely that one should “Make a sacrifice on the cell phone or a third pair of Nike shoes.” It’s an unfortunate choice of words. And a telling one, I think. You know, those poor people—always with their Nikes and their cell phones. If only they’d listen to Alice. She’d lead them to the promised land for sure.