We found that study participants who believed that human traits are fixed were wedded to the racial label when they tried to duplicate the face. If they’d been told the person was black, they drew a face that looked “more black” than the face on their computer screen. Likewise, those who had been told that the person on the screen was white drew a face that looked “more white” and was later recognized by other participants as white. Their perceptions moved to line up with the label assigned to the face.