PURDUE’S AGGRESSIVE SALES strategy grew out of the hurdles the company faced as it submitted its application for approval of OxyContin to the FDA back in December 1994. The company saw no great problem in getting permission to sell the drug. It was pretty similar to opioids already on the market, only stronger. The narcotic at its core, oxycodone, was known and approved for use in other painkillers, including Percocet.
