Purdue bought up the stats on where Vicodin, Percocet, and other instant-release opioids were dispensed and which doctors were the most common prescribers and pointed its sales reps in that direction. First they looked for the physicians prescribing the most opioids and worked on getting them to switch from Vicodin or Percocet to OxyContin. Then the reps put the squeeze on other physicians in the same area by suggesting they were letting their patients down by not prescribing narcotics at the same rate as their colleagues down the road.
this is crazy
