Ivan Kreimer

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Therefore, the Inciting Incident first throws the protagonist’s life out of balance, then arouses in him the desire to restore that balance. Out of this need—often quickly, occasionally with deliberation—the protagonist next conceives of an Object of Desire: something physical or situational or attitudinal that he feels he lacks or needs to put the ship of life on an even keel. Lastly, the Inciting Incident propels the protagonist into an active pursuit of this object or goal.
Story: Style, Structure, Substance, and the Principles of Screenwriting
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