Ivan Kreimer

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The Inciting Incident launches the protagonist on a quest for a conscious or unconscious Object of Desire to restore life’s balance. To begin the pursuit of his desire, he takes a minimum, conservative action to provoke a positive response from his reality. But the effect of his action is to arouse forces of antagonism from inner, personal, or social/environmental Levels of Conflict that block his desire, cracking open the Gap between expectation and result.
Story: Style, Structure, Substance, and the Principles of Screenwriting
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