Ivan Kreimer

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To tell story is to make a promise: If you give me your concentration, I’ll give you surprise followed by the pleasure of discovering life, its pains and joys, at levels and in directions you have never imagined. And most important, this must be done with such seeming ease and naturalness that we lead the audience to these discoveries as if spontaneously.
Story: Style, Structure, Substance, and the Principles of Screenwriting
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