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Jacob Rabinow explains: “You invent for the hell of it. I don’t start with the idea, ‘What will make money?’ This is a rough world; money’s important. But if I have to trade between what’s fun for me and what’s money-making, I’ll take what’s fun.” The novelist Naguib Mahfouz concurs in more genteel tones: “I love my work more than I love what it produces. I am dedicated to the work regardless of its consequences.” We found the same sentiments in every single interview.
Creativity: Flow and the Psychology of Discovery and Invention
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