Creativity: Flow and the Psychology of Discovery and Invention

by Mihály Csíkszentmihályi

It is easier to enhance creativity by changing conditions in the environment than by trying to make people think more creatively. And a genuinely creative accomplishment is almost never the result of a sudden insight, a lightbulb flashing on in the dark, but comes after years of hard work.

creativity is more likely in places where new ideas require less effort to be perceived.