The important thing to realize is that when the Florentine bankers, churchmen, and heads of great guilds decided to make their city intimidatingly beautiful, they did not just throw money at artists and wait to see what happened. They became intensely involved in the process of encouraging, evaluating, and selecting the works they wanted to see completed. It was because the leading citizens, as well as the common people, were so seriously concerned with the outcome of their work that the artists were pushed to perform beyond their previous limits.