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Creativity: Flow and the Psychology of Discovery and Invention, by Mihály Csíkszentmihályi

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The analogy to genes in the evolution of culture are memes, or units of information that we must learn if culture is to continue.

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Creativity: Flow and the Psychology of Discovery and Invention

Creativity: Flow and the Psychology of Discovery and Invention

by Mihály Csíkszentmihályi

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