following: Which company has the more detailed data about pharmaceuticals? Where are the data better organized? Which company puts more emphasis in its culture on research, relative to other areas such as production and marketing? Where does pharmaceutical knowledge earn more respect? Which company disseminates knowledge better among its staff? Where is it easier to test a hypothesis? The company where knowledge is better structured, more central, and more accessible is likely to be the one where—other things still being equal—creative innovations are going to happen.
