Subscription pricing is trickier. Of course you have costs that you need to account for, but at the end of the day you’re not pricing an object, you’re pricing an outcome. But how do you express the value in a seat, minute, box, event, you name it? And what do you do about the fact that customers may assign different values to the same outcome? This ambiguity is intrinsic to the subscription model, and it can be either empowering or paralyzing. There’s a lot of pressure to not mess it up.
