The first real competitor to trait-based leadership was introduced in the mid-twentieth century by behavioral theorists, for whom leadership involved an education; they insisted that leaders were made, not born. On that assumption, leadership was less intrinsic to a person’s character and was more about learned behavior, and therefore more accessible. Not surprisingly, it was about then, when the Great Man seemed to be losing some of his luster, that would-be leaders stopped reading Plutarch. This transition also coincided with the post–World War II boom in industrialization, which created
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