Shoe Dog

by Phil Knight

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

I went to Vienna, that momentous, coffee-scented crossroads, where Stalin and Trotsky and Tito and Hitler and Jung and Freud all lived, at the same historical moment, and all loitered in the same steamy cafés, plotting how to save (or end) the world.

until it became my internal chant: Fail fast.

The single easiest way to find out how you feel about someone. Say goodbye.