In early 1976 the four of us had talked tentatively about going public, and tabled the idea. Now, at the close of 1976, we took up the idea again, more seriously. We analyzed the risks, weighed the cons, considered the pros. Again we decided: No. Sure, sure, we said, we’d love to have that quick infusion of capital. Oh, the things we could do with that money! The factories we could lease! The talent we could hire! But going public would change our culture, make us beholden, make us corporate. That’s not our play, we all agreed. Weeks later, strapped for money again, our bank accounts at zero,
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