Shoe Dog

by Phil Knight

“The cowards never started,” he’d tell me, “and the weak died along the way—that leaves us.”

Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.

Confucius—The man who moves a mountain begins by carrying away small stones—