I always prompt the questions: If we take the easy option, how quickly will our competitors be able to catch up? Is this an opportunity for us to make an investment that others cannot make to truly separate ourselves from the rest? If you want to be the industry leader, sometimes you need to take the difficult path. Be wary of the path of least resistance. It may look compelling in the short term but often proves less differentiating and defensible in the long term. Shortcuts tend to be less gratifying over time. The long game is the most difficult one to play and the most bountiful one to
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