Thomas Hefke

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The thought of friction may make us bristle, but it’s not synonymous with difficulty. The standard linguistic definition recognizes this: Friction is derived from the Latin word fricare, meaning “to rub,” and … generally means a force that opposes relative motion between two objects. Rubbing in opposition to something instinctively sounds like an undesirable experience—a disagreement, a struggle, a fight—and so over time, we’ve come to connote friction with negativity. But on the whole, rubbing things together creates, not destroys. Friction gives us heat and fire. It quite literally moves ...more
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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