Thomas Hefke

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Don’t succumb to society’s gravitational force toward what is common and familiar. One of the worst tendencies of the messy middle is pulling wildly fresh insights back toward the mean of normalcy. Don’t let this happen to you. While society wants you to conform, it needs you to break the mold to help us see differently and make life better for the rest of us. And as American artist Sol LeWitt once advised, “Learn to say ‘fuck you’ to the world once in a while.” Do your thing.
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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