So if you want a competitive edge, read, read, and read some more. Read industry publications, of course, but don’t stop there: Read a daily newspaper; subscribe to Time, Newsweek, or other newsmagazines; read novels and nonfiction books; surf the Web for blogs or articles in areas of personal interest. If your gut tells you to delve into something, go for it. You’d be surprised how information that may seem unrelated to your work can feed your mind and help you make better decisions.
