America. George used his gift for salesmanship to grow the company. After a Bliss Fabyan textile mill in Maine started making a type of striped seersucker cloth, he christened it “Ripplette,” a wonder fabric that required no ironing and resisted stain, undyed white bedspreads staying white after repeated washings, “white and clear as the driven snow . . . the name ‘Ripplette’ on a bedspread is the only sure indication of Ripplette quality. . . .” Fabyan
